For Amsterdam Fashion Week 2025, I designed a visually striking and innovative poster series that appeals to both fashion insiders and newcomers. The aim of this campaign is to significantly increase the visibility of the event and ensure that the upcoming edition becomes a must-see in the cityscape and online. Where previous editions may have been less noticeable, Amsterdam Fashion Week 2025 will not escape the eye of the passer-by.
Distributed throughout Amsterdam and on social media, the posters serve as powerful eye-catchers that arouse curiosity and invite people to participate in the event. Through a combination of bold graphics, contemporary typography and a refreshingly modern aesthetic, they are designed to embody the unique energy of fashion week. The aim is not only to increase the visibility of the event, but also to inspire the audience and attract a wide range of visitors—from fashion enthusiasts to those who are new to the fashion industry.
This campaign offers a fresh approach, with a clear focus on inclusivity and creativity, positioning Amsterdam Fashion Week as an unmissable cultural highlight in the city.
